LJ fairburn Poultry

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Go deeply dippy for our new range of eggs - perfect for breakfast!

Feb 7, 2024

Blooming blue-tiful! If you’re looking for a not-so-ordinary egg to elevate an extraordinary weekend breakfast, there’s a cracking new range to keep the toast company, that serves up a fuller, richer yolk and flavour to savour.

147A8061Laid by flower-fed, rare breed, free-range hens, our Fairburn’s Famous British Blue® is a speciality egg with a spectacular pastel blue shell that, when cracked open, reveals a larger, rich and buttery yolk to take breakfast and brunch to the next level.

With 100% British origin, British Blue® is a unique blue-egg-laying hen, bred exclusively by our third-generation family farming business in Lincolnshire and the largest producer of free-range eggs in the country. British Blue® hens are fed on a bespoke, natural grain diet which we grow and mill ourselves and which also contains a mix of brightly coloured marigold and paprika, giving the eggs their superbly rich taste and plump, vibrant yolk.

Available in a four pack, the eye-catching floral box and flower stamp on each egg, marks their natural flower-power feed and rare breed status.

With 37% of eggs eaten at the weekend, and 75% of Brits still preferring to tuck into them boiled, fried, poached or scrambled, Fairburn’s Famous British Blue® are the perfect weekend breakfast treat. Get cracking and pick up a pack of our Fairburn’s Famous British Blue® exclusively in Asda stores across the UK.

The launch of our Fairburn’s Famous range comes as we announce major investment in our Lincolnshire packing centre site and across our farm estate. Since 2023, we have invested over £6 million expanding our site at Burgh-le-Marsh near Skegness and upgrading our local milling facility and rearing sheds. Our egg packing hub is already one of the UK’s most technologically advanced, with cutting-edge robotics to improve efficiency and biosecurity. Its green credentials have now been boosted with the installation of solar rooftop panels. Capacity at the packing centre has recently been increased by a third to allow for future demand, and a new lorry park and loading bays have also been added.

We have also been rolling out our ‘bed and breakfast’ partnership, an industry-first initiative to help fellow egg producers. As the egg sector faced a triple whammy of rising energy and feed costs, plus Avian Influenza (AI), we launched this innovative package to ensure farmers have certainty over return, avoiding the requirement to make large initial cash outlays for pullets and feed, and by minimising the exposure to volatility of input costs. We pay producers to raise flocks on our behalf, supplying them with pullets and feed.  A similar model had worked well in the pig sector, so our team developed this bespoke and now award-winning version for egg producers.

Daniel Fairburn, CEO of Fairburn’s Eggs, said: “As a family-run egg producer, we’re incredibly proud to be launching our first national speciality brand. We hope consumers will not only love the delicious taste of the eggs, but also their floral-themed packaging.

“With our continued investment into the business, these are exciting times for us. We’ve always been determined to push the boundaries and innovate, while still retaining our focus on family values, responsible business methods and animal welfare, and we’re thrilled that our retail customers and producers continue to back us all the way.”